Our purpose is to help put people on a path to a better everyday life.

We use it to guide what we do and how we do it, and it helps us to be a little bit better every day. It’s bigger than the products we offer, bigger than our next big idea; it defines why we exist.

Back in 1880, our founder, JK Waddilove started to provide his factory workers in Bradford, with essentials, when others wouldn’t, like coal and clothing. While times have changed, society has moved on, our market has evolved, and our customers’ needs are different. Our long-established desire to help put people on a path to a better everyday life is still a big part of who we are today.

There are 14 million people in the UK who are not well served by the big banks. For whatever reason the traditional lenders will not help them, but we will.

At PFG we take a different approach because we exist with a very clear purpose – to help to put these people on a path to a better everyday life. We do this by offering affordable financial products and services designed with them in mind.
We help everyday people access money so they can live their lives, from buying a vehicle that they use to get to work every day or drop their kids off at school, shopping on the internet, or a personal loan to make home improvements.

 We’re also committed to working with partner organisations in communities to help address the root causes of financial exclusion by improving education, raising financial awareness and creating opportunities for better everyday lives. A big part of our purpose is reflected in our ambitious plans and targets around Environmental, Social, and Governance

Our Approach

Our Three strategic pillars

  • Our mission is to be the first-choice bank for people excluded from accessing financial services by traditional lenders.
  • This is more than about lending money. This is about evolving our business.
  • To achieve our mission, we need to focus on people and culture, customers and community and making sure we can grow and sustain our business in a responsible way.

We have grouped our areas of focus into these three strategic pillars that we are aiming to achieve over the next three to five years: People and Culture, Growth and Sustainability; and Customer and
Community

People and Culture

We’re creating a positive, inclusive and rewarding culture, closely connected to our Purpose, where everyone feels empowered and supported to learn, grow and succeed.

Growth and Sustainability

Our Growth and Sustainability pillar covers how we’ll go about making our business as efficient and effective as possible. We’ll develop steadily and responsibly, so we can continue to grow, change and deliver outstanding customer service no matter what the future brings.

Customer and Community

This is about putting the customer at the heart of everything we do, whether we’re growing our range of products, reaching new audiences or interacting with everyday people at every stage of their journey with us. It’s also about the important work we do in our communities with our partners to help address financial exclusion and support social mobility.