In 2021, PFG launched two personal loan pilots; one via our well recognised Vanquis brand and one via our new Sunflower brand. These pilots are in addition to our existing credit card customer personal loan offering which has been in place since 2016.

Our two pilot products are designed to target distinct customer segments based on differing affordability criteria and average credit scores – it’s an important part of PFG’s strategy to diversify our product offering and cater to customer demand.

Additionally, PFG invested in a new IT infrastructure platform to support the new Sunflower personal loan product and initial results from the loans pilots are looking very positive and lending volumes continue to rise.

Our Customers


earn on average £30k with a core spread between £20-£50k


are 26-45 years old


are working full-time, part-time or are self employed

In 2022, we’ll continue to expand our Personal loans division and our open market distribution efforts. We’ll continue to focus on growing lending to existing credit card customers and also pursue opportunities to broaden our product offering.

Hamish Paton, Managing Director, Loans Division

Customer Comments