ANSWER: Home credit APRs include costs that other lenders’ products do not. Most lenders only include the interest charge in the APR, leaving out additional fees such as optional insurances, set-up charges, and penalties for late or missed repayments. Home credit, on the other hand, includes all the charges up-front in its APR. That includes the interest charge for the money, the charge for the weekly collections, and the absolute guarantee that customers will not face extra or hidden charges, even if they’re late in repaying their loan. Furthermore, APR is not necessarily a good way to compare the cost of small sum credit. In a study on affordable credit, the Joseph Rowntree Foundation noted, “APRs are a very poor way of comparing the cost of different loan products at this end of the market, largely because lenders differ markedly in the way that they structure their charges.”